Advantages of in-home staging versus virtual staging

Staging a home for sale is about showcasing the property in its best possible light to engage and inspire buyers. Here we take a look at the differences between in-home staging and virtual home staging and the associated advantages.

In-home staging involves a styling and logistics team physically bringing in furniture and accessories, then styling the home to present it in its most appealing form, translating across photos online, marketing collateral and during home opens.

Virtual home staging is where a graphic editor works off photos taken of the empty or partly furnished property and uses special photo-editing software to add furniture, art, and other decorative elements. However, as the staging is virtual, the property is empty during home opens, and this can be a disconnect and disappointment to potential buyers who may have first viewed the property ‘furnished’ online.

The team at Crave are passionate about physical, in-home staging – it is what we do!  We understand that property buyers find it difficult to visualise, that’s why walking through a property that is professionally staged provides the greatest impact and emotional, lasting connection compared to an empty home.

In the case of in-home staging, where property browsers have first seen the furnished images online, when they attend home opens they are delighted and can immediately immerse themselves in the spaces.

Whilst in-home and virtual staging options have their own benefits, and can be effective in different situations, here are five advantages of physical, in-home staging:

Authenticity

In-home staging allows potential buyers to experience the staged space in person, offering a realistic, authentic representation of the home. Buyers can see the actual size and feel the ambiance of the rooms, which is much more difficult when the spaces are empty.

Emotional Connection

Walking through a physically staged home evokes emotions and creates a personal connection. Buyers start to imagine themselves living in the space and become emotionally connected, which often drives them to make an offer faster and for a higher price, as they can see and feel themselves living there.

Size and Scale

Physical in-home staging provides a better sense of spatial proportions and flow within the home. Potential buyers can better assess the layout, room sizes and flow more accurately, which is crucial for making informed decisions about the property.

Attention to Detail

Staging in a home allows for greater attention to detail and customisation. Stagers can focus on specific areas, to arrange furniture and accessorise with precision, highlighting the home’s best features and maximizing its potential.

Engaging the Senses 

In-home staging engages the senses. Buyers are immersed in the experience which helps them to connect to the spaces and see how their life will play out in the home. From curling up on the couch with their loved one or hosting a dinner party with friends, it is the physical furnishings and thoughtful finishing touches of in-home staging that stimulate the senses.

Whilst virtual staging can be a convenient option for showcasing a property online, it does not translate during home opens, which is when a lot of the emotional connection takes place. Ultimately, the choice between the two options will depend on the specific needs, budget and target audience for the property.