Staging to Sell – is there one winning style?

From coastal to classic, contemporary to luxe, and everything in between, is there one winning style when it comes to staging a house for sale?  According to Crave’s accredited styling team, it is far from a one-style-fits-all approach to achieving sales success. There are a variety of considerations in determining what style will best showcase the spaces of each individual property.

Here we outline the professional staging approach to determine the styling direction for successful property staging.

Property Location

Understanding the location and surroundings of the property is an important part of the process, as this can establish the feeling that needs to be conveyed through the staging. Is it suburban or coastal, by the river or inner-city? This consideration helps to set the tone of the styling direction.

Property Style

Is the property an architectural classic or is it ultra-modern? Often the style of the property informs the styling direction. Whether it be playing on the warmth and character of a classic bungalow or showcasing the fresh, open spaces of newer build, the selection of furnishings and accessories should complement the architectural features.

Target Audience

Who are the target buyers? Are they families, urban professionals, downsizers or potentially all of the above? This understanding plays a vital role in the styling direction and little details can make a big difference. For properties where the target audience is broad, it is equally important to keep the styling engaging, but not too directional.

Key Features

The selected styling direction should enhance the key features of the home. Whether this be creating purpose to an open-planned living area or showcasing a view, the selected styling direction should showcase the key features.

When it comes to staging to sell, you can see why leaving it to the professionals makes sense!

With its range of exclusive furnishings and accessories to suit a variety of locations, property styles, target audiences and key features, you can feel confident that the team at Crave Home Staging will stage your home for maximum impact and sales success.